Ice Cream Never Looked So Good

Baskin-Robbins unveils new look and community donation

By Karen Ellestad
State Journal Staff Writer


Frankfort's Baskin-Robbins is one of the first stores in the nation to benefit from the franchise's new image. And some of the store's most faithful customers have benefited too.

At Wednesday's unveiling of the remodeled store, located in the Franklin Square shopping center off U.S. 127, owner Hung Tran presented a surprise $500.00 check to Stewart Home School to honor the school's students, who have been devoted for almost 35 years, Tran said.

"The students of Stewart Home School have been very loyal customers to the Frankfort store for many, many years," said George Begovich, the Baskin-Robbins Regional Manager. "The store and Mr. Tran just wanted to take the opportunity to recognnize the school while revealing the new look of the place."



The new look includes a more vibrant blue and pink logo and new wallpaper and menu boards. Also new is an ice cream dipping cabinet showcasing low windows and a step-up bar, allowing children to get a sneak peek as their treats are being made. A variety of toppings have been added - including peanut butter cups, licorice, piecrust pieces and cheesecake chunks, among others. But the focal point of the new store has to be the new sundae bar, where workers can help customers forge their own sundaes. Begovich said that workers used to turn their backs to customers to fix sundaes, but the new bar allows them to interact with people face-to-face.

"The new store revolves around creating a fun ice cream outing, and the new design and layout have been implemented to facilitate a fun and exciting guest experience," Begovich said.

The store informed Stewart Home School of the gift two days before the event took place. The check, which amounted to $500.00, was presented to Lindsay, the school's mayor, after which all guests present for the ceremony were treated to free ice cream.

 

 


"I think this is the first time anything like this has ever happened to us," said Sandy Bell, Donation Coordinator for the school. "We were taken aback, naturally, and honored, but it's true that our students are frequent customers. Whenever we need birthday cakes, go out on field trips, or when students' families are in town, Baskin-Robbins is the first choice. So we couldn't have asked for a more special surprise." Bell added that the student body was campaigning to make Lindsay mayor for life.

"I'm so happy," Lindsay said the day after the ceremony. "Everyone had a wonderful time. Bill May was there and we ate ice cream and strawberry shortcake together - I was just so thrilled. I told my mom about how great it was to get that check, and she said she thought the store had a terrific opening. I think everyone should go down to Baskin-Robbins to see how wonderful it looks."

Lindsay said that the student body was planning on using the money to donate jackets to children around town and to give to funds set up for New Orleans. She also said that she was hoping the school could take a filed trip to the store at the end of August to show its appreciation.

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4200 Lawrenceburg Road | Frankfort, KY 40601 | 502-227-4821
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